Universe Builder

As of March 11, 2026: Universe Builder has been consolidated to the home page, which is now the Explorer Page!

Explorer Overview

The new Explorer page includes the universe-building capabilities previously housed in Universe Builder. Users can now explore their district, configure targeting filters, preview results on a map and summary panels, review individual voters, and create static lists from saved universes within the home page.

This update consolidates district exploration and voter targeting into one experience and introduces simple and Advanced filtering modes to support campaigns with varying levels of targeting complexity.

The Explorer page includes:

Filter panel for configuring targeting criteria.
Summary tab that displays aggregate statistics.
People tab displaying the individual voters that match the filters.
Map panel showing the geographic distribution of voters.
Controls for saving universes and creating static lists.

Accessing Explorer

The Explorer page replaces the “Home” page. It will be the new landing page when first accessing the application.The Explorer page can also be accessed via the left navigation menu.

When the page first loads, the user sees an unfiltered view of their district with the Summary tab selected by default.

The filter panel appears on the left side of the Explorer page and contains all available targeting filters.

The filters are organized into categories that can be expanded to reveal all filters within that category.

Users configure filters by selecting the desired options. The results update automatically when a filter is selected or changed. The update results appear immediately in the Map, Summary, and People views.

Simple Filter Mode

Simple mode is the default filtering experience. In simple mode:

a streamlined set of filters is available.
advanced targeting tools such as Groups and Add/Narrow/Exclude logic are hidden.
results update automatically when filters are selected.

This mode is designed for campaigns that want to quickly create a targeting universe without using advanced query logic.

Advanced Editor (Filter)

Advanced Editor mode enables more precise targeting using group logic.

Users can switch to advanced filters by toggling the Advanced Editor control within the filter panel.

Advanced Mode allows users to build more precise targeting universes by organizing filters into groups.The groups are arranged into three sections; include, narrow, and exclude.These sections work together to determine the final universe.

Include defines the base audience. All voters matching the filters in the Include group are added to the universe.
Narrow applies additional filters to refine the audience created by the Include group.
Exclude removes voters from the universe if they match the filters defined in Exclude section.

This structure allows campaigns to build layered logic while maintaining a clear hierarchy of inclusion, refinement, and exclusion.

Switching Between Simple Mode and Advanced Editor

The Explorer page begins in Simple Mode by default.

Users can enable the Advanced Editor to access advanced filtering tools

⚠️Important behavior:

Once the Advanced Editor is enabled and filters have been applied, the user cannot switch back to Simple Mode within the same universe.
To return to Simple Mode, the user must start a new universe.

To start a new universe:

Click the three-dot menu next to the Save button in the filter panel
Select New
Confirm the reset in the modal

This clears the current filters and returns the Explorer page to the default Simple Mode View.

Precinct Map Selection

In the “Geography” section of the filters, users can now use a map interface to select specific precincts. This visual confirmation helps ensure campaigns are selecting the correct turf.

Within the map view:

Users can visually select precincts.
Selected precincts remain highlighted on the map.
The broader district outline remains visible for geographic context.

Saving Universes

The Save button appears within the filter panel and allows users to save a universe based on the currently applied filters.

Saved universes preserve the filter configuration and can be reopened in the future.

Next the the Save button is a three-dot menu that contains additional universe management options, which include:

New - clears the current filters and resets the Explorer page to its default state. A confirmation modal appears before clearing filters.
Save As - saves a copy of the current universe under a new name.
Manage Universes - opens a list of previously saved universes where users can:
- load a saved universe to open it on the Explorer page
- delete an existing universe

Summary Tab

The Summary tab displays aggregated statistics for the currently displayed universe.

This view allows campaigns to quickly understand the composition of their audience.

People Tab

The People tab shows the individual voters that match the currently selected filters.

This allows users to review their target audience before saving the universe or launching outreach.

Map Panel

The Map panel appears alongside the Summary and People tabs on smaller screens. On larger screens, the Map panel appears as its own section to the right of those tabs.

Users can interact with the map to explore the distribution of targets within their district.

The map includes selectable layers that allow users to visualize party lean, target density, and household markers.

Creating List

The Create List button allows users to create a static list from the universe currently displayed on the Explore page.

This list will include all voters that match the current filters at the time the list is created.

Status lists can then be used in other workflows across the application.

Download CSV

The Download button allows users to export voter data based on the currently displayed universe.

Download options include:

Download Registered Data
Download for Outreach
Download Unregistered Data (Pro+ users only)

Editions

Explore is available in:

Lite
Pro
Pro+ (unregistered target data)

Roles & Permissions

Full access to Explore is available to:

Owner
Admin
Data Manager

View-only access (unable to save, create, or download lists)

Data Viewer

No access:

Volunteer

Definitions

Contact Method - Personal Info: This filter allows users to build universes around the availability of phone numbers and email addresses.
Filter Category includes political geography, political, demographics, tags, survey responses. Note that “preset filters” has the same UI style as the other filter categories, but is a filter field.
Filter fields are the individual filter such as race, age, party registration, registration status, etc.
Filter field options these are the options the user can select from within a filter field.
- For example: the filter field is Party Registration. The filter options are All, Democrat, Republican, Other, None.
- Another example: the filter field is Age. The filter options are integer inputs of minimum and maximum.
Query block or group is a distinct configuration of query parameters (any, all, at least, exactly, no more than, not) applied to filters. A filter can only appear in a query block once, and each filter has exactly one query parameter.
- Examples of a query block:
  - Targets in at least two of Vote History General Election 2016, 2020, 2024
  - Targets with exactly three tags of donor, volunteer, yard sign, home owner, children
  - Targets who are not white
  - Targets who are no more than age 50
Query parameters are “Include/Exclude”, “Any”, “All’, “At Least”, “Exactly”, and “No more than”. Query parameters communicate what is being requested from the data. These are applied at the filter level (registration status, party registration, vote history, gender, race, etc). Not all query parameters apply to every filter.
Universe output of one or more query blocks.